Creation of AMERIGO GROUP
Dubai, December 14, 2021
AUTOMECHANIKA DUBAI 2021: CREATION OF
Olivier van Ruymbeke announced the creation of AMERIGO GROUP at the Automechanika Dubai trade show. This will provide an overarching structure over all the Group’s activities: trade with AUTOMOTOR, logistics with AUTOMOTOR LOGISTIQUE, digitalization with E-RELIABLE, and services with AMERIGO INTERNATIONAL.
“We are involved in all aftermarket activities internationally. It was important to group our offers under one banner, which has now been achieved with AMERIGO GROUP,” explains Olivier van Ruymbeke, CEO of AMERIGO GROUP.
This new entity provides an overarching structure for all the Group’s activities:
• AUTOMOTOR, the new identity of AUTOMOTOR France, the leading French exporter of spare parts for the passenger car and truck market. AUTOMOTOR has over 40 years of international expertise in sales, purchasing, and logistics. The company is present in 70 countries.
• AUTOMOTOR LOGISTIQUE, a specialist in the international supply chain, operates the AUTOMOTOR warehouses, including 12,000 m2 in France. It stocks vehicle parts from manufacturers, suppliers and the own brand, AF. In total, more than 1 million part numbers are stocked or managed through cross-docking, then shipped in line with international trade rules: specific documentation, labeling for certain markets, customs formalities, container tracking, and so on.
• AMERIGO INTERNATIONAL, an international service provider that brings together the skills of distributors who have an equity stake in the project, and suppliers seeking to expand in emerging markets. Operational since September 2018, AMERIGO INTERNATIONAL brings together 35 suppliers and more than 60 members operating in 35 markets and generating an annual turnover of close to €1 billion.
• E-RELIABLE, the platform dedicated to international trade in spare parts for passenger cars and trucks. Based on a catalog covering 188 car brands, with more than 46,000 models and over 1.5 million part numbers, E-RELIABLE enables all those involved in the automotive aftermarket supply chain to interact, place orders, identify the parts they need and have access to the technical documentation for the brands covered by the catalog.
E-RELIABLE is a tool for digitalizing the automotive aftermarket, available to parts manufacturers, importers, retailers and workshops alike.
A brand new graphic identity
The creation of AMERIGO GROUP is also an opportunity to present the new graphic identity for each entity. Each logo has been modernized and now proudly bears the stylized A, a strong symbol of the Group’s ambition, growth and dynamism.
“Our baseline – Bridging markets around the world – perfectly sums up the essence of AMERIGO GROUP: a connected ecosystem between the different markets around the world and the different industries within the automotive aftermarket, to ensure international cooperation,” says Olivier van Ruymbeke.